Kansas MBA

Masters Beef Advocacy training blog

LESSON 1 – MODERN BEEF PRODUCTION

Posted by Chelsea Good on March 17, 2009

I really enjoyed the focus of this first lesson on the main point that ALL beef choices are safe, wholesome and nutritious. I think sometimes individuals and companies get caught up in marketing their beef product in a way that may help it sell, but sheds a negative light on the industry as a whole. What are some ways you can frame the choice to consumers that lets them know that all of the choices provided, including conventionally raised beef, are responsible ones – there are just other options to purchase beef raised with alternative practices for a premium.

Also, what stood out in this lesson for you and how could you see yourself using the information as you advocate for beef?

Advertisements

One Response to “LESSON 1 – MODERN BEEF PRODUCTION”

  1. Crystal said

    I thought the article that we had to read was really interesting. I agree that I think most consumers do not know the differences between the beef choices they have. Although my family has always been involved in grain finished beef, I am glad that there are more choices for consumers. As long as they are eating beef I am happy.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: